In this part of the exclusive interview conducted with Don Jazzy, the
Mo’ Hits producers talks about meeting Kanye West & Snoop Dogg,
Koko Concert, why he signed D’ Prince and a few other things. Below are
excerpts and the accompanying video;
So the collaboration between D’Banj and Snoop Dogg, how do
you feel being part of this landmark achievement because it is the first
of its kind
Well, it’s not really first of its kind, we follow other people’s
footsteps; it’s not like we just decided that we are going to do it. We
have collaborations with other African artistes but they have not been
released, they are supposed to be coming out. So maybe because of some
reasons, we have not released them. God just placed us in a position
where we met someone that could actually hook us with Snoop Dogg to have
a collaboration and we did it. But it’s not like we are the first to
do it; Soundsultan had done it with Wyclef, Tuface had done it with
Beenie Man, R Kelly/ Mary J Blige, The Pulse with Busta Rhymes. So it’s
not like we are the frst people that did it. We followed the line.
Normally in Nigerian music industry, we usually used to wait for Tuface
to do something, then we follow. It’s the truth, he is at the forefront,
he is our leader, so once Tuface goes, we will go there.
Like the Tuface concert, did you plan your concert before then?
That one id a different ball game but obviously he now did a concert;
Tuface and friends but I don’t know if it is an annual thing. But Koko
Concert is just something that we just thought of doing, where we just
showcase everybody in Mo’Hits Records.
Can you take us through the G.O.O.D Music deal from how you guys met Kanye West?
Okay the story is going to be too long and I am sure D’Banj would
have told this story more the fifty times, so there is no need to be
talking about it. I will just give you the short version; D’Banj
travelled to Dubai, at Dubai airport he met Kanye West just like anybody
can meet any superstar at the airport. He had the courage to go and
meet him and introduce himself and that he wants to break into America
and that he has done a song with Snoop Dogg and please listen to the
song and tell me if it is good. And he understood and he listened to it
and he liked it. And he asked us to drop by New York when we were going
to LA for the video shoot with Snoop. So when we got to New York, we
called them and his manager said we should meet up at Wyclef’s studio
and the rest is history.
So what has family life been for you since you have been shuttling to and fro, your parents and so on?
I am still living my parents’ life as agbaya like me, I am not
married. And when I say agbaya, I don’t mean I am 35, I will be 29 in
November. My parents are in Dublin and London, they move around. I have
three other siblings, two boys and a girl. D’Prince decided to follow me
from when I left London so he has been here. My immediate younger
brother, James, I opened up a club for him in London but he ran into
some problems so we sold the place to somebody else. And I decided to
bring him down here because I intend to open up some clubs.
So talking about family, on Twitter people ask a lot of questions about Enebeli Elebuwa being your father
I have said this thing one billion times; Enebeli Elebuwa is not my
father. He is my father’s friend, he was actually present at the
wedding, I think he was MC, he and Sam Loco Efe RIP. He is not my
father.
So P-Square recently made comments at the Afrobeats Festival
in London that they don’t need Kanye West and Jay-Z, how do you feel
about this?
They are lying because I watched the interview and P-Square did not
open their mouth to mention Kanye West and Jay-Z. It was DJ Abrante that
made that statement but it doesn’t really matter. Truly, they might not
need Kanye West and Jay-Z to break into America; I need them to break
into America. It’s not easy, even with Kanye West being on the songs,
how are you sure that you are going to break into America. Everything is
still trial and error, if we try and they accept us; fine, if they
don’t, we carry our load and come back here and be king, it doesn’t
matter. So that one is not a problem, they were expressing themselves,
it’s fine. I think they are extra talented, they can sing, they can
dance, they can match up to Usher so maybe truly they do not need Kanye
West or Jay-Z to break into America. But they didn’t say that.
As the owner of your own record label, would you say you have
been subjective when it comes to the D’Prince seeing as he is your
younger brother, would you sometimes play favourites with him?
Yes and no. The way we do albums in Mo’Hits Records is quite
organised and not organised in a way. If we say that we are working on
D’Banj’s album, everybody goes into the studio and we vibe and whatever
tracks that come out at that period of time is for D’Banj. Immediately
we finish that one and I say that next is Wande Coal, we now start
creating beats for Wande Coal’s album or what beats are left out from
the ones we did when we were doing D’Banj’s album, we put that together.
Everyone comes in and throws in their thoughts and when we finish Wande
Coal’s album, next is Dr Sid. So when it comes to D’Prince, I think
what happened, is that people say that especially with “Give It To Me”
that I added extra ginger. It’s a lie. My work grows, I am not stagnant.
I am training and learning everyday as it goes, that s why if you
listen to D’Banj’s Entertainer album and you listen to Wande Coal’s M2M
album, there are new things that I have learnt, maybe in the studio. And
if you listen to Dr Sid’s album, there are some classics on that album
and it also depends on the vibe in the room or whoever I am working
with, it depends on how creative you are. I listen to what I know that
you can deliver on when you sing itt, it sounds like you. Like the “Give
It To Me” beat I don’t see Asa singing to it. So the beat just look
like him so I gave it to me and because he is in session anyway, it’s
his time that we are working. So there is no yes. But the problem is
that he doesn’t really have to bother as in the artiste side of Prince
is not a serious thing.
But as a producer, you have done beats for other people outside Mo’Hits, I remember “Stroke Me”
Yeah, “Stroke Me” by Dare.
How many others like that have you done?
I have done for Saucekid; “Under G”, “Ijoya” by Weird MC, Kween’s
“Jebele”, Ikechukwu’s “Wind Am Well” because he was in Storm Records at
that time
A lot of people have spoken about first lady of Mo’Hits family. Is that coming soo?
I am actually doing a couple of test runs on the internet at the
moment. I’m gonna do my talent search but I want to do it very different
from the ones that everyone has been doing, so I am doing one
competition at the moment, the “Oliver Twist” competition. It’s all a
test run for how I intend to do my search for Mo’Hits Records’ first
lady. Because I want everybody to be involved, I want the list of people
that come in to audition to be from Nigerians in the Diaspora and those
here. So everybody will have the opportunity to participate first from
the internet. I am creating a website where people would go there with
any talent that has to do with entertainment. You will have just one
minute, if you sing, you sing; if you rap, you rap; if you play the
drums, you play the drums; if you play the guitar, you do that, if you
know how to choreograph, you get a bunch of dancers and teach them how
to dance and make a video, sha one minute and start from there. Its
gonna run full length for like six months and but on the internet, it is
gonna run for three months first before they now go into Koko Mansion.
We will pick from the internet, the one that are going to go into Koko
Mansion and the ones that are not in Nigeria, we fly them in from
wherever they are into the Mansion until it gets won. Because I cant
pick my first lady by myself, everybody has to do it for us because we
have wasted time already
It has been rumoured that one established artiste would be the first lady
It would be very dumb for me to do that actually. The backlash would
be very bad, people would rubbish the person with mouth so let me just
allow them to pick for us.
So does Don Jazzy have anything against classic rappers in
the sense of it because every artiste on Mo’Hits can flirt with any
star, like Dr Sid used to somewhat mainstream rap and D’Prince is also
somewhat a rapper but he tends to play with it. Is it that you don’t
like to sign rappers in that mould?
Let me help you use the word that you are trying to use but you are
just beating around the bush. You wanted to say wack but you didn’t want
to say wack but it’s okay. Now, you can think of Mo’Hits Records as a
charity organisation, I like to sign less privileged artistes that are
not too good in their rap, in their singing. The people that can rap
well, with metaphors and everything, I think they stand a better chance
of getting a record deal with any other record label. If you look at
the record label sef, it is only Dr Sid that is not really family but
now we are all family, whether you like it or not. D’Prince na my
brother, K-Switch na D”Banj brother, Wande Coal, we go the same school;
his mother was my teacher, so we are pretty much one little family like
that. So those really good rappers, if they go to Storm, they will
accept them; if they go to Questionmark, they will accept them. So let
me just be taking all these ones that can’t really rap, it’s okay. As
long as we sell records and feed our family, we are fine. Nobody is
complaining.
Correct my bro. Also check my blog www.managementtrick.blogspot.com
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